Respond to Your Respondents
It’s always a good idea to close the loop on your surveys by letting your respondents know that you’ve heard them and by sharing what you may have decided or seen through their input. There are a few ways to do this:
- Email the respondents list – Simply click to view your individual results and then save them to a list.
Once you’ve done that, you can create an email especially for those respondents and let them know everything you want to share. - Direct them to a webpage – Through your closing page you can automatically take respondents to a webpage when they are done. You can use that page to thank them and then also let them know you’ll be updating the page with interesting facts or results from the survey. Then just encourage them to bookmark it. This option allows even people who haven’t responded to your survey to get involved.
- Use one-to-one emails – Following up with specific respondents based on comments just takes a little pre-planning. Make sure to add a question to your survey that asks if respondents would be open to being contacted if you have questions. Based on that answer, you can contact those respondents and find out any additional info you need.
In most cases, the more opinions you get, the better. So make sure that your doors are flung wide to responses even outside of your mailing list.
- Use Simple Share – You can post or tweet links to your survey on your favorite social media sites with Simple Share. It’s a quick way to reach an even larger audience of people with minimum extra effort.
- Add the survey to your website – When you add a link on your website to your survey, not only do you have the benefit of controlling the environment around the link, but you can also tap a brand new audience for responses through your web traffic. Don’t forget to match colors or even add a little more description about the questions you'll be asking (and why you're doing so) to entice people to take the survey.
- Add the “Collect Personal Information” Question – Insert the “Collect Personal Information Question” into your survey and allow those visitors from your website or social media pages to join your email list with Constant Contact. Growing your list while you get survey responses? Nice.
Formatting is a subject that will always come up in one way or another. Making sure that your survey looks consistent, professional, and the way you want it to is a lot easier if you keep these things in mind:
- Change your Global Colors & Fonts – Global Colors & Fonts are the colors and font properties meant to form the building blocks of your survey. However, it’s assumed that if you make formatting changes to a single block that you’ll want to keep them. That’s why any changes made to the Global Colors & Fonts section do not override individual changes (like bolding, underlines, images, hyperlinks, font colors, etc.) you’ve made in a block.
So change the Global Colors & Fonts settings first and then make any changes that you want to the formatting of specific blocks. That way you won’t have to worry about having to go back a second time.
- Don’t Forget your Greeting and Closing Page – The optional greeting page and the closing page are fairly basic, so it’s easy to forget them. However, they are also the first and last thing your respondents will see, so they deserve a look.
Make sure to preview them both and add your logo or an image. And, for the closing page specifically, think about including a “View Survey Results” link. It’s easy; just check the box indicating you want it to show.
FAQ 2677: Create unique Closing Pages for different survey responses
FAQ 2610: Spell checking a survey
FAQ 2364: Creating a survey
FAQ 2923: Reminding contacts to take a survey
Contributed by: Jaime McCall, Knowledge Base Writer, Constant Contact
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