Mobile Friendly Email Signups with Scan-to-Join

We’ve talked before about the benefits of using a QR code as a way to encourage your mobile customers to sign up for your email list. Using a QR code that would-be subscribers can scan to add themselves to your contact list is a great way to capture the mobile crowd. Why, you ask? Here are three reasons:

• Scanning is simple! With fewer hoops to jump through, more people are going to be encouraged to sign up for your list.

• No URL to remember. Scanning the code will take your new subscribers right to the website where they can sign up.

• You can post them anywhere. QR codes can be put on posters in your place of business, a flyer at a convention or event, or as a graphic on your business card, to name just a few examples.

With all of those benefits, why wouldn’t you use a QR code? Especially now that it’s even easier to set up a QR code with our Scan-to-Join feature! Let me walk you through it.

1. Once you’re logged in to Constant Contact, go to Contacts > Grow My List.
   
   
2. Click "Setup Scan-to-Join" under Scan a QR Code.
   
   
   
   
3. Check the boxes to display your Company Name and/or your Company Logo on the signup form — whichever one you want.
   
   
   
   Keep in mind that if you want to edit either your Company Name or your Company Logo, you can click to do that. You’ll be taken straight to your Settings page, where you can make any changes you want.
   
   
4. The lists that you’ve already earmarked as lists that subscribers can join will be displaying for you. Click "Change Lists" if you’d like to edit them.
   
   
5. Select what information your subscribers should give you.
   
   
   
   Keep in mind that people signing up this way are likely trying to do it quickly. Be careful not to ask for too much! You can always request more information from them in a follow-up email later.
   
   
6. Pick out what information about your business or organization you'd like your subscribers to see after sign-up.
   
   
7. This next step is optional: Think about typing in a tracking name in the Add a Tracking Name field.
   
   
   
   The reason this is optional is that, while we can’t display the tracking information for you just yet, in the future we’ll be able to provide you with reports. That way, you’ll know exactly who signed up for your lists through which QR codes by checking the tracking name.
   
   
8. Preview it all by clicking Preview Signup Form.

It’s that easy! The code over to the side of your page is your QR code. You can save it to put on your business cards, a poster, a direct mailing, or anything else you'd like. We’ve even got a shortcut to help you make a flyer right within Constant Contact. Here you go:

1. Create your QR code, like we discussed above.
   
   
2. Click "Create a Flyer" by the QR code image.
   
   
   
3. Choose your flyer design from the drop-down.
   
   
4. Type in the message you wish to appear on the flyer.
   
   
   
   Remember to make it clear that you are asking people to scan that QR code. A strong call to action is a great way to get responses. Click Create My Flyer.
   
   
5. Print out that flyer and put it up wherever you’ll get the most eyes on it.

Using tools like Scan-to-Join or Text-to-Join allows you to take your list building skills to the next level. Let us know where you’ve been using your Scan-to-Join QR code in our comments section below!

For more information on building a high quality list or managing your list in Constant Contact, check out these additional resources.

FAQ 5213: Choosing a good keyword for Text-To-Join
FAQ 3834: Help Overview: Join My Mailing List forms and links
FAQ 3204: Find your Join My List link
FAQ 2912: Improve contact list quality
Guide: Building Your List Can Be a Thing of Beauty: A step-by-step guide to collecting customer and member email addresses

Contributed by: Jaime McCall, Knowledge Base Writer, Constant Contact